Book of the Week: The Startup Owner's Manual

09 Feb 2014

If you have taken the Steve Blank’s Lean Startup class on Udacity, you may have heard of The Startup Owner’s Manual. This isn’t one of those books that you read cover to cover. He treats it like an automotive repair manual. You read the sections of the book that you are having problems with. It is only worth reading if you actually have a startup. Reading the book is pointless unless you actually have actions to take. I can read all about repairing an 86’ Supra, but if I don’t have the car, all that knowledge is not going to do me any good. This book represents Professor Blank’s work to make startups more systematic.

Building your product is easy. The hard part is Getting Customers.

I can’t really say how good the book is until after I get a startup to stop being a startup.