What a Coffee Shop Makes in a Month

21 Aug 2026

Ever wonder what a coffee shop makes in San Francisco? Here’s the first month for Double Black, broken down in @xtinaashbaugh’s TikTok.

Numerical stats from the transcript, organized by category:

Timeframe

• First day in business: July 14th
• Month measured: 31 days (July 14 – mid-August)
• Week-over-week comparison window: week ending Aug 13 vs. week ending Aug 20 (up again)

Orders & Customers

• 13,026 total orders over 31 days
• 420 average orders/day (vs. a projected 180/day)
• 30% of customers returned on a weekly basis
• 75% of customers left a tip
• 65% of orders to-go / 35% for here
• Peak hour: 10 a.m.; slowest day: Tuesday (by a small margin)

Drink & Item Breakdown

• Lattes: 3,960
• Cold brew: 2,324
• Matcha: 1,645
• Banana lattes: 1,022 (launched Aug 8, partial month)
• Cloud Nines (matcha coconut water): 1,235
• Quarter cookies: 1,600
• Cappuccinos: 1,430
• Black diamonds (hojicha black sesame): 1,062
• Giant chocolate chip cookies (full size): 334
• Sunburns (espresso tonic w/ orange): 803
• Americanos: 1,068
• Drip coffee: 970
• Cardamom buns: 560
• Cortados: 656
• Hojichas: 418
• Ham and cheese croissants: 397 (introduced mid-month)
• Chocolate hazelnut croissants: 332 (introduced mid-month)

Revenue

• Net sales: $144,180 for the month
• 13,004 sales counted for this average
• Average sale: $11.09
• Profitable for the month